Social Media Influence In Real Estate Field.

The new technology has changed our lifestyle practices, the same in the case of marketing. Marketing trends have changed a lot, especially in real estate. In Real estate sector marketing have a vital role, if we are planning to buy a flat or apartment first we search on google like 2bhk flats in Kochi, best builders in Kerala etc. is right? Social media have taken over the real estate sector. Marketing is a methodology to boost the business and it changes according to the needs of the business. To adapt to the competition marketing place a major role.

In this present world, social media is an integral part of any business. Let us see how this social media helps in boosting the business. It helps to reach a potential customer. Everyone now depends on social media, they spend a good amount of time on social media. Social media provides a platform for communicating with the customer. Many builders choose social media marketing to establish their brand. As society has become part of people’s day to day life. Builders find it easy to establish themselves among the people through social media marketing.

Social media marketing has played a major role in generating leads. This platform helps to reach people so fast. It helps to enhance credibility and branding. Builders spend a part of their budget on their social media marketing platform.

Social media marketing

Social media marketing has a greater impact on real estate. It has a more extensive reach. Reaching people become easier through the social media platform. Every day the social media user’s number is increasing. Through Facebook, Instagram youtube the agents are getting more opportunities to reach the people. Referral and word mouth are some other sources of marketing. Facebook comes with a marketing tool with an easy use business tool. This platform offers the user to reach people, increase demand, and boost sales. Facebook has different marketing tools. The Facebook advert, Facebook page, Messenger, Audience Network, Instagram.

SEO(Search Engine Optimization) and PPC (Pay Per Click) are the other marketing effort used by realtors. I this the person searches for a site and then lands on a website. Nowadays PPC is also used for lead generation. As far as I have experienced PPC leads are comparatively less in numbers.

I suggest Digital Marketers should focus on social marketing for real estate business as they are very effective to reach the people. Social media marketing is like doing a kind of daily interaction as people are so much into social media nowadays.